The Story

Preserving Tradition Through Modern Innovation

At Al Masad, we take pride in designing abayas and thobes that honor the timeless

traditions of modest wear while embracing contemporary styles. Each piece is

carefully crafted to uphold the principles and dress guidelines established by the

Sunnah of our Prophet (peace be upon him). By blending traditional elements with

modern touches, we aim to create garments that are both rooted in heritage and

relevant to today’s world.

A Celebration of Modesty and Cultural Diversity

Our vision is to celebrate modesty as a universal value, expressed through the

diverse cultural identities of every nation. By drawing inspiration from the local

heritage of each country, we create unique collections that reflect the essence of their

traditions. Whether it’s an intricately designed abaya or a finely tailored thobe, our

garments are a testament to the beauty of modesty and the rich cultural tapestry of

the world.

Giving Back to Local Communities

Supporting the countries we draw inspiration from is at the heart of our philosophy. All

our products are handcrafted in their countries of origin, ensuring authenticity and

ethical production practices. This approach not only preserves traditional

craftsmanship but also empowers local artisans and strengthens their economies.

Through fair production processes and community support, we aim to give back to

the lands and people who inspire our work