Jumeirah, once a tranquil coastal village, symbolizes the heart of Emirati resilience, simplicity, and connection to nature. It was here that the Thobe became more than a garment. It transformed into a reflection of identity, tradition, and cultural pride. Designed to withstand the desert’s intense heat, the Thobe embodied both practicality and the timeless values of modesty and craftsmanship.

The Al Jumeirah Collection by Al Masad honors this legacy by reimagining the traditional Thobe for today. Meticulously handcrafted by skilled Emirati artisans, each piece combines the enduring beauty of heritage techniques with a touch of modern sophistication. By supporting local makers, Al Masad ensures that this art form thrives, offering meaningful opportunities to the artisans who bring these garments to
life.

Every creation in the Al Jumeirah Collection tells a story of culture, craftsmanship, and innovation, bridging the past and present while celebrating the enduring spirit of the UAE.